SAP Customer Experience
Branding for DMEXCO
DMEXCO (Digital Marketing Expo), hosted in Cologne, Germany, is one of the most important events for digital marketing in the world. We were tasked to conceptualize the design direction and deliver the assets to be used in all promotional activities, including the website, e-mail invites, event booth and other related materials.
The main focus here was to create a fluid system where different elements could be combined and displayed in different ways. Whether organized or unorganized, full or empty, each combination under this system gives a unique impression to the viewers, while making a bold statement at the same time.
While creating the visual, flexibility was the most important thing to consider. The flexibility of this grid system led to the creation of many different combinations, and allowed the creations to be easily implemented in different platforms, online and offline.
/ Silvia Schupp (Conception)
/ Elizabeth Binder (Animation)
/ Lianne Bdour (Animation)