Korean Cultural Center

Korean Cultural Center
Branding
2010, reworked in 2018


Korean Cultural Center (KCC) based in Urbana-Champaign, Illinois, is a non-profit organization that focuses on promoting different aspects of the Korean culture in the greater Chicago area. As a graphic designer from 2007 – 2010, I created a branding proposal for KCC, which was reworked in 2018.

 










The main focus was to present the Korean culture in a fun and approachable way, so that it would capture the local community’s interests. Great importance was put on developing a flexible system that could be applied to different promotional materials.